©: Dutch Photo Agency
In the high-stakes world of motorsport, a colour scheme is more than simply an aesthetic; it’s a symbol of identity, psychology, and performance rolled into one.
Among the spectrum of colours, yellow stands out like a lightning bolt. It commands attention, evokes energy, and symbolizes courage and confidence.
For Invicta Racing, yellow is not just a colour on a car; it’s a statement.
A Golden age of yellow
On the racetrack, where cars scream by in streaks of speed and sound, yellow cuts through the chaos.
It recalls a golden age of motorsport, reviving memories of cult classic liveries from the likes of Jordan Grand Prix and the all-conquering Renault squad.
It’s a colour steeped in nostalgia and boldness.
BRANDING THROUGH BOLDNESS
Visibility is everything in motorsport. On a crowded grid, the right livery can elevate a team from anonymity to icon.
For Invicta Racing, yellow connects the team’s visual identity with its roots in the Invicta Watch Group, where bold design has always been a cornerstone.
“Yellow has become synonymous with Invicta and has always helped us stand out, so it only made sense to carry this identity over to the F2 car and team,” says Eyal Lalo, CEO of Invicta Watch Group, Chairman & Team Owner Invicta Racing.
More than a core part of the team’s identity, the Invicta Racing colour scheme has become a firm favourite among fans, reflecting a bold approach to racing.
“It has always been my core value to create a family-like connection in how we run our operations, and we’re taking the same approach into the racing world—everything begins with the core team.
“We want to revolutionise the way things are done and seeing the reaction we’ve had so far gives me a great sense of confidence.”
turning the principality yellow
Among the glitz and glamour of Monaco, Invicta Racing drivers Leonardo Fornaroli and Roman Stanek will make a bold visual shift, trading their traditional black race suits for striking yellow ones.
“Monaco is the most prestigious and iconic race on the calendar, so it was the perfect place to spotlight who we are with these special race suits.”
The colour switch isn’t just a cosmetic change; it’s a celebration of identity, and Monaco is the canvas to showcase Invicta’s DNA.
There’s no grander stage than Monte Carlo, and as the team rolls the dice at the most legendary circuit in world motorsport, one thing is certain; yellow is the new black.